Everyone In: No boundaries, just cricket

Getting more people active is at the heart of Everyone In. With Sport England data showing that almost 40% of UK adults and over 50% of young people are not meeting government recommended activity targets, there is a clear need to create more opportunities for people to become physically active. Through the KP Snacks Everyone In Fund, we are working alongside the ECB and Recreational County Boards to support community-led projects through the Cricket Cities Programme in England and Wales. The investment marks the latest step in KP Snacks’ continued commitment to providing more opportunities for people to become physically active, helping remove barriers to participation and making activity more accessible and inclusive for communities nationwide.